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	<title>Blog &#8211; Industry Promotions™</title>
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	<description>Your Logo on Promotional Products</description>
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		<title>Why You Need to Use Promotional Products</title>
		<link>https://www.industrypromotions.com.au/why-you-need-to-use-promotional-products/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 20 Oct 2017 04:20:45 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://www.industrypromotions.com.au/new/?p=20174</guid>

					<description><![CDATA[<p>Internet, TV, print, radio… you have so many options to advertise your company. But who would have thought that promotional products actually beat all types of advertising media? A new study that interviewed over 500 business people (all recipients of promotional products) found that 81% remember very clearly the advertiser on the product they received. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/why-you-need-to-use-promotional-products/">Why You Need to Use Promotional Products</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="sing_big_txt"><span class="sing_firstletter">I</span>nternet, TV, print, radio… you have so many options to advertise your company. But who would have thought that promotional products actually beat all types of advertising media? A new study that interviewed over 500 business people (all recipients of promotional products) found that 81% remember very clearly the advertiser on the product they received.</div>
<p>This can ring true – how many of us can recall the name of the advertiser on a TV commercial they watched today? Possibly the product or service is remembered, but with so much competition for the same product out there, it is easy to get caught up with not knowing who the advertiser was, or who is best to stand out? But if one receives a promotional product that they can tangibly hold and take home, they are much more likely to recall the advertiser straight off the top of their head, first. And this is what we want – to come to mind before our competition!</p>
<h2>What&#8217;s the advantage</h2>
<p>Not only will your company come to mind first, but this can lead to increased sales. The study showed 71% of people follow through with doing business with the advertiser on a promotional item after receiving the item. This is a significant finding, given that such a small investment can potentially lead to inevitable new sales, or just simply enhancing the current relationship of existing clients. But what if the promotional product is so common, wouldn’t people just throw them away?</p>
<p>No! Interestingly enough, just when you thought the common person would throw away that pen or water bottle after a few days or weeks, the study found otherwise. </p>
<div class="testi">Most business people kept promotional products for an average of 9 months, and many products such as logoed bags and coffee mugs were kept longer.</div>
<p>This is why it is important to think about the right promotional product to give away when choosing something to brand your logo on it. You need to look for something that has long life use. Items such as bags, coffee mugs and drink bottles are products that business people hold on to for a long time, because they are both useful and re-usable. This translates into a lot of brand exposure for the product or service you are trying to promote. Items such as bags have large-scale exposure to the public. On the other hand, writing instruments such as pens and stationary items are used several times a day by the same person. So if it is exposure you are after, then sought after mugs and bags. But if you are trying to lure just the one person in, you have better chances with pens, stationary and water bottles.</p>
<p>So it may be about time to sit and analyse your marketing budget. The next time you wish to spend on advertising through the internet, television, radio, or print, it maybe worthwhile reconsidering your options of investing in more promotional products. It might just be the key to getting your dollar’s worth within such a competitive market.<span class=hdn></span></p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/why-you-need-to-use-promotional-products/">Why You Need to Use Promotional Products</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
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		<item>
		<title>The History and Advantages of Giving Away Promotional Items</title>
		<link>https://www.industrypromotions.com.au/the-history-and-advantages-of-giving-away-promotional-items/</link>
					<comments>https://www.industrypromotions.com.au/the-history-and-advantages-of-giving-away-promotional-items/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 31 Aug 2016 12:09:11 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wearedeveloping.co.uk/demo/ipromotions/?p=204</guid>

					<description><![CDATA[<p>Promotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign. It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/the-history-and-advantages-of-giving-away-promotional-items/">The History and Advantages of Giving Away Promotional Items</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="sing_big_txt"><span class="sing_firstletter">P</span>romotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign.</div>
<p>It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent years, people use promotional items to help promote their services and endorse new product launches. There are a lot of reasons why business owners choose to use promo items. There are many industries that utilise them, for example those who are engaged in the IT industry often give out promotional USB flash drives. Not only because it is in line with their services but also because it is a durable and long lasting solution. The great aspect of any promotional item is the fact that companies can put their details on the product along with any other message. It can include the companies logo, website, address and other contact details.</p>
<h2>According to research</h2>
<p>According to research, companies that give-away promotional items have an increase in sales revenue. There are many reasons for this including the fact that people who receive these branded items remember fondly the company who gave it to them. In other cases new customers are easily attracted when offered an item for free. Take note that potential customers won’t simply take any product that is for free. The item being given away must be useful and ideally one that can be used on a daily basis. Functionality is the key, for not only the potential customer but also for the company giving it away. Keep in mind the more the item is used the higher the frequency of them seeing your company name. The wrong item can bring negative results. That means you don’t only lose money in purchasing the product, but you also lose the opportunity to build that relationship with a prospective client that could have been a part of your success story.</p>
<div class="testi">“In other cases new customers are easily attracted when offered an item for free.”</div>
<p>You will find new customers are really enticed when you give out great merchandise for free with every purchase. It has been found that 29.5% of potential customers preferred receiving items that they can use on a daily basis. If you’re planning to give out a promotional item, USB drives are a great idea. That is because almost everyone has a computer at home and in the office. Also the fact they are handy enough to carry around in your pocket and easy enough to be plugged into any laptop computer to store and transfer files from one device to another. Don’t forget the printing space you get with a USB . They can be custom branded with your company’s name and logo on it. This way, you get to advertise not just to one person but to everybody who sees the product while being used. Higher visibility means greater brand recognition and more potential for new and repeat business transactions.</p>
<p>A word of advice, lets not forget the old clients who also wish to receive promotional items from the companies they have done business with! By giving away an item of interest and value you let them feel they are valued for their loyalty. The same is true with employees in a company. Giving them freebies and perks will help to increase their general work output and loyalty. This is because they feel appreciated through the act of gift giving. They can also be inspired to strive more because of the value they get through the perks offered. Although they don’t necessarily need to cost much, people who receive gifts feel they are given high importance.</p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/the-history-and-advantages-of-giving-away-promotional-items/">The History and Advantages of Giving Away Promotional Items</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
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			</item>
		<item>
		<title>Important Points to Consider When Selecting Promotional Items</title>
		<link>https://www.industrypromotions.com.au/important-points-to-consider-when-selecting-promotional-items/</link>
					<comments>https://www.industrypromotions.com.au/important-points-to-consider-when-selecting-promotional-items/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 31 Aug 2016 12:08:25 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wearedeveloping.co.uk/demo/ipromotions/?p=202</guid>

					<description><![CDATA[<p>Promotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign. It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/important-points-to-consider-when-selecting-promotional-items/">Important Points to Consider When Selecting Promotional Items</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="sing_big_txt"><span class="sing_firstletter">P</span>romotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign.</div>
<div class="left_side">
<p>It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent years, people use promotional items to help promote their services and endorse new product launches. There are a lot of reasons why business owners choose to use promo items. There are many industries that utilise them, for example those who are engaged in the IT industry often give out promotional USB flash drives. Not only because it is in line with their services but also because it is a durable and long lasting solution. The great aspect of any promotional item is the fact that companies can put their details on the product along with any other message. It can include the companies logo, website, address and other contact details.</p>
<p>According to research, companies that give-away promotional items have an increase in sales revenue. There are many reasons for this including the fact that people who receive these branded items remember fondly the company who gave it to them. In other cases new customers are easily attracted when offered an item for free. Take note that potential customers won’t simply take any product that is for free. The item being given away must be useful and ideally one that can be used on a daily basis. Functionality is the key, for not only the potential customer but also for the company giving it away. Keep in mind the more the item is used the higher the frequency of them seeing your company name. The wrong item can bring negative results. That means you don’t only lose money in purchasing the product, but you also lose the opportunity to build that relationship with a prospective client that could have been a part of your success story.</p>
<p>You will find new customers are really enticed when you give out great merchandise for free with every purchase. It has been found that 29.5% of potential customers preferred receiving items that they can use on a daily basis. If you’re planning to give out a promotional item, USB drives are a great idea. That is because almost everyone has a computer at home and in the office. Also the fact they are handy enough to carry around in your pocket and easy enough to be plugged into any laptop computer to store and transfer files from one device to another. Don’t forget the printing space you get with a USB . They can be custom branded with your company’s name and logo on it. This way, you get to advertise not just to one person but to everybody who sees the product while being used. Higher visibility means greater brand recognition and more potential for new and repeat business transactions.</p>
<p>A word of advice, lets not forget the old clients who also wish to receive promotional items from the companies they have done business with! By giving away an item of interest and value you let them feel they are valued for their loyalty. The same is true with employees in a company. Giving them freebies and perks will help to increase their general work output and loyalty. This is because they feel appreciated through the act of gift giving. They can also be inspired to strive more because of the value they get through the perks offered. Although they don’t necessarily need to cost much, people who receive gifts feel they are given high importance.</p>
</div>
<div class="right_side">“In other cases new customers are easily attracted when offered an item for free.”</div>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/important-points-to-consider-when-selecting-promotional-items/">Important Points to Consider When Selecting Promotional Items</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>How to Market a New Product</title>
		<link>https://www.industrypromotions.com.au/how-to-market-a-new-product/</link>
					<comments>https://www.industrypromotions.com.au/how-to-market-a-new-product/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 31 Aug 2016 12:07:32 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wearedeveloping.co.uk/demo/ipromotions/?p=200</guid>

					<description><![CDATA[<p>Promotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign. It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/how-to-market-a-new-product/">How to Market a New Product</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="sing_big_txt"><span class="sing_firstletter">P</span>romotional items have been around for a number of years. It dates back to the time when George Washington was running for president and he gave out several pin buttons for his campaign.</div>
<div class="left_side">
<p>It resulted in a positive response from the crowd and has proven to be a very effective marketing strategy. In more recent years, people use promotional items to help promote their services and endorse new product launches. There are a lot of reasons why business owners choose to use promo items. There are many industries that utilise them, for example those who are engaged in the IT industry often give out promotional USB flash drives. Not only because it is in line with their services but also because it is a durable and long lasting solution. The great aspect of any promotional item is the fact that companies can put their details on the product along with any other message. It can include the companies logo, website, address and other contact details.</p>
<p>According to research, companies that give-away promotional items have an increase in sales revenue. There are many reasons for this including the fact that people who receive these branded items remember fondly the company who gave it to them. In other cases new customers are easily attracted when offered an item for free. Take note that potential customers won’t simply take any product that is for free. The item being given away must be useful and ideally one that can be used on a daily basis. Functionality is the key, for not only the potential customer but also for the company giving it away. Keep in mind the more the item is used the higher the frequency of them seeing your company name. The wrong item can bring negative results. That means you don’t only lose money in purchasing the product, but you also lose the opportunity to build that relationship with a prospective client that could have been a part of your success story.</p>
<p>You will find new customers are really enticed when you give out great merchandise for free with every purchase. It has been found that 29.5% of potential customers preferred receiving items that they can use on a daily basis. If you’re planning to give out a promotional item, USB drives are a great idea. That is because almost everyone has a computer at home and in the office. Also the fact they are handy enough to carry around in your pocket and easy enough to be plugged into any laptop computer to store and transfer files from one device to another. Don’t forget the printing space you get with a USB . They can be custom branded with your company’s name and logo on it. This way, you get to advertise not just to one person but to everybody who sees the product while being used. Higher visibility means greater brand recognition and more potential for new and repeat business transactions.</p>
<p>A word of advice, lets not forget the old clients who also wish to receive promotional items from the companies they have done business with! By giving away an item of interest and value you let them feel they are valued for their loyalty. The same is true with employees in a company. Giving them freebies and perks will help to increase their general work output and loyalty. This is because they feel appreciated through the act of gift giving. They can also be inspired to strive more because of the value they get through the perks offered. Although they don’t necessarily need to cost much, people who receive gifts feel they are given high importance.</p>
</div>
<div class="right_side">“In other cases new customers are easily attracted when offered an item for free.”</div>
<p>The post <a rel="nofollow" href="https://www.industrypromotions.com.au/how-to-market-a-new-product/">How to Market a New Product</a> appeared first on <a rel="nofollow" href="https://www.industrypromotions.com.au">Industry Promotions™</a>.</p>
]]></content:encoded>
					
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